What Is Web Design and Devolopment
If you are a business owner today and you are planning to build a brand it’s no longer an option to not have a website, that is why you need web design and development the two concepts that the more time goes on the more essential they become.
Nowadays creating and maintaining a Website is a much more complex process that requires different roles and skillsets compared to how simple it was years ago when the first website was created in 1991.
So, What is web design and development, What are the elements of web design? how important is web design and development for brands?
Web Design and Development are often used interchangeably. They both describe the process of creating a website However there is a fine line that separates the two. Web design determines the look and the feel of a website while web development determines how it functions.
To help you understand the difference between web design and web development, here’s a brief description of the two.
What is web design?
Web design refers to the planning and creating of a website. It encompasses several different elements that make a website easy to navigate by the users such as webpage layout, content production, and graphic design. navigation, visual hierarchy, color, speed, accessibility.
While the terms web design and web development often overlap, web design is technically a subset of the broader category of web development.
What is web development?
Web development is a broad term for the work involved in developing a website for the Internet (World Wide Web) or an intranet (a private network).
Web development can range from developing a simple single static page of plain text to complex web-based internet applications (web apps), electronic businesses, and social network services.
A more comprehensive list of tasks to which web development commonly refers may include web engineering, web design, web content development, client liaison, client-side/server-side scripting, web server and network security configuration, and e-commerce development.
The importance of web design for brand owners
By now, most businesses know that without a good website design they can´t succeed After all, your online presence can make or break your business.
We all react to visuals whether consciously or not, and people are naturally drawn to good design. That is why having a great website is essential for your business. Studies have shown over time that users quickly judge your business based on visuals alone, and will often stop using your site if it’s poorly designed.
How does your web-designed impact the users s experience and affect the business in general?
Your content needs to be presented clearly and beautifully, in a layout that makes sense, on a website that is easy to navigate, fast and secure. A site that is not engaging and not easy to use will frustrate your visitors, who will most serenely leave and may never come back.
In other words, a well-designed website can help you stand out from the competition and helps guide your users ´eyes to where you want them to look through contrasting colors and styles, creating a visual hierarchy that draws their eyes toward the all-important conversion button, which can make your users convert into leads, sales and ultimately revenue.
Your website design should encourage trust through designs that look modern and professional, It should reflect your brand and what you stand for to avoid users doubting your legitimacy.
Finally, yes, a good website design should look outstanding and eye-catching but it is not always about visuals only. You should not make the mistake of overly investing in clever designs or technologies that look good but ultimately hurt the optimization of your site.
A well-designed and well-functioning website never neglect its SEO, that is why you should avoid complicated and inefficient coding or too many large images that make it slow to load, which can drive visitors away and negatively impact your SEO.