What Is Lifestyle Marketing?

What Is Lifestyle Marketing?

For ages, businesses tried to convince their customers to buy their products and services by investing in outstanding ads.

The problem is all companies can follow this traditional approach but do all those companies succeed in grabbing the audience’s attention, getting them emotionally involved with your brand, and actually making them want to buy their products again and again.

 This is when a different marketing approach comes in place which is lifestyle marketing. To better understand this concept let’s define what is lifestyle marketing? What are its criteria? and why is it so important for brands and businesses?

 What is lifestyle marketing?

Lifestyle marketing is a marketing approach that focuses on building an image, a culture, and a lifestyle around a brand.

The brand focuses on selling an image that embodies the ideals, aspirations, values, and aesthetics that its target audience associates with.

It is very different from traditional marketing, which is product-centric as it just focuses on the features and benefits of a product. On the contrary lifestyle, marketing tries to connect a brand with a certain lifestyle or look

In other words, we are what we consume, and the products and services we use reflect our unique characters and personalities.

This type of marketing is used to appeal to the social, emotional, and psychological aspects of a customer’s buying decision.

What are the criteria of lifestyle marketing?

Lifestyle marketing can be effective for many companies. However, it’s important for companies to understand and apply certain criteria that must be met to create a successful strategy.

The product and brand must fit the lifestyle. This is the foundation for all effective lifestyle marketing strategies and campaigns. You need to understand what your customers care about and create a product that fits their lifestyle.

– The target audience must be clear. Lifestyle marketing works best when you have defined who you’re targeting so you can make certain assumptions about their interests and behaviors. It’s difficult if not impossible to create a lifestyle marketing campaign when your target audience is broad or undefined.

– You must understand how the customer lives. To follow this marketing approach marketers are requires to go beyond demographics and psychographics and think about how customers live their lives on a daily basis – whether they are young or old, rich or poor, male or female, trendy or classic, etc. 

– You must know where your audience gets their information. Does your audience get their information from social media, Tv, Billboards, etc? So,  Knowing exactly their source of information will give you a clear idea of where to find them and what marketing channels to use for your brand.

Why is lifestyle so important for brands and businesses?

Now that you have a clear idea of what exactly is lifestyle marketing, let’s dig deeper and explain why its strategies are so important for the success of brands.

It prioritizes the customer experience over a specific product or service. It allows your brands to take a more holistic approach to your target audience. 

That is why brands look beyond demographics and purchase behavior and focus more on the consumer’s interests, values, beliefs, attitudes, and lifestyle. To say it differently creates an entire lifestyle around their goods and services.

It also provides a direct way to connect with customers. By positioning a product as a way to extend or enhance an individual’s preferred lifestyle, you can create an immediate connection with your target audience.

 For example, advertising healthy meals may appeal to health-conscious consumers, while promoting energy drinks may be more attractive to individuals who lead active lifestyles.

 Brand association. Most consumers would ask the question Why should I buy this, over What is this product? That is why lifestyle marketing elicits an emotional response that causes your customers to give a reason to buy the product from your brand over others. 

So, by building your brand association you make your brand memorable, and you establish a stronger connection with your customers which will eventually increase your  brand recognition and most importantly your  brand loyalty .

Laisser un commentaire

Votre adresse e-mail ne sera pas publiée. Les champs obligatoires sont indiqués avec *